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FinTech · Paid social · France and Spain

A digital bank for Europe’s Gen Z

Messenger-based bank registrations at €2.90 against a planned KPI of €4.64.

Interface visualisation: A digital bank for Europe’s Gen Z
Interface visualisation
€2.90Per registration
€4.64Planned KPI
1.6×Below planned cost

The challenge

Acquire users for a neobank in France and Spain. The service had no standalone app: users registered a virtual card through a Telegram bot.

What we did

  1. Used meme-led creative designed for a young audience.
  2. Acquired users on Facebook and Instagram with lookalike audiences.
  3. Directed traffic to a Telegram bot to register a virtual card.

The result

Cost per registration reached €2.90 against a planned KPI of €4.64. The actual cost was 1.6 times lower than the planned figure.

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Company details

Full legal name
Limited Liability Partnership “BIZNES IDEI”
Short name
Biznes Idei LLP
BIN
220940037105
Legal address
115 Abay Avenue, Almaly District, Almaty, Republic of Kazakhstan
Registered
23 September 2022
Phone
+7 776 999 32 00