Goals and economics
Define a qualified enquiry, available sales data, budget and evaluation criteria.
Search advertising in AlmatyYour customer is searching.Be there.
Search advertising connects a business offer with existing demand. We configure Google Ads and Yandex Direct campaigns according to geography, audience and tool availability.
Tell us about your goals — we’ll discuss the approach and scope.
Search advertising in Almaty
For services, online stores and B2B offers with identifiable demand and a way to measure and handle enquiries.
PPC advertising: Ads that answer a customer’s search at the very moment they’re looking for your product.
- 1Search
- 2Ad
- 3Click
- 4Lead
PPC advertising means paid ads on Yandex and Google that people see in response to their searches or interests.
Ads are shown based on search queries, interests and audience characteristics. They reach people who are already searching for your product or are interested in it. With pay-per-click billing, you’re charged when someone clicks through to your site, not when the ad is shown. PPC helps you quickly draw attention to a new product, build brand awareness, and ride out a drop in demand or the loss of regular customers.
Why it pays to work with us
Fast response
Each specialist handles no more than five clients at a time, so your requests get picked up quickly.
Smart budget
We regularly prune irrelevant search terms and placements and move budget to where leads cost less.
Leads, not clicks
We set up goals and analytics and judge ads by cost per lead and cost per sale, so you can see which ads bring in customers.
Performance expertise
Our expertise is recognized by partners including Yandex, Google, CoMagic, CallTouch, Alytics and K50, and our team includes specialists with Yandex Expert status.
Growth and training
We walk you through every part of your marketing in plain language.
Agency tools
We use partner tools, some of which aren’t available to advertisers who run their own campaigns.
Clear goals, regular reporting
At the start, we agree on the goals and metrics our work will be judged by, then report regularly on our progress.
- Goals
- Metrics
- Reports
What the work includes
Queries and ads
Group queries by intent, prepare ads and exclusions, and direct visitors to the relevant service page.
Measurement before launch
Check form, call and messenger events. Agree CRM status tracking where available.
Campaign management
Review search terms, placements and lead quality, then allocate budget based on results.
Start with the goal. Then measure.
Spend, qualified enquiries, cost per enquiry, sales conversion and revenue where CRM attribution is verified.
Pricing follows a discussion of the task and scope. We agree a baseline and qualified-lead criteria, then report completed work and observed changes.
Straight answers.
What do we pay the platform and agency for?+
The advertising platform receives the campaign budget under its billing model. The agency receives a separately agreed setup and management fee.
Can you audit existing campaigns?+
Yes. We need agreed account and analytics access, plus a definition of a qualified lead.
Do you guarantee a fixed number of leads?+
No. Demand, competition, offer and lead handling affect results. Any forecast is clearly identified as a forecast.
Other business needs
Contact: Let’s discuss your project
Send us a request and we’ll get back to you, clarify your goals and propose a solution. Or call us right now.
+7 776 999 32 00Company details
- Full legal name
- Limited Liability Partnership “BIZNES IDEI”
- Short name
- Biznes Idei LLP
- BIN
- 220940037105
- Legal address
- 115 Abay Avenue, Almaly District, Almaty, Republic of Kazakhstan
- Registered
- 23 September 2022
- Phone
- +7 776 999 32 00